resonanz Dialogmarketing²

In the Beginning, There Was a Database

1991: Werner Stiefel founded marketing agency Resonanz, in Constance, Germany. He continues to own and run the daily operation of the business.

1992: Resonanz consults for travel agency Rominger-Gruppe. Through dialog marketing, Resonanz facilitates the customer publication "Unterwegs". The firm sees the growth of repeat customers through regular "member-get-member" promotions.

1993: Successful direct marketing based on qualified addresses. As these did not previously exist for the business travel industry we built the database "Geschäftsreisekontakt", the first specialized address list for business travel planners and the business travel decision makers. Simulataneously developed the Response-Card-Booklets "Geschäftsreisekontakt", the first multi-mail combined mailing for this market. The first edition appears in May 1993. Until the release of the monthly eNews-issues 12 combined mailings are released overall.

Werner Stiefel and Geschäftsreisekontakt titles
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Der Weg
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Meilensteine
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Das Ziel
Crossmedial
Messbar
Return on Investment
Die Leistungen
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Interaktiv
Dialog
Ihr USP
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eNews-Service

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