resonanz Dialogmarketing²

Return on Investment

How you orientate a successful budget and reach a Return on Investment is explained by the so named 40:40:20 rule of professional direct marketing. This theoretic rule says, that successful mailings are comprised of three fundamental components. Whether a classical advertisement letter or up to date emailing campaigns – the success of personalized advertisement measures are dependent on:

40% qualified addresses
40% how attractive the offer is
20% creative presentation of the offer

in order for you to reach this goal, you need a partner that understands the essential discplines that govern success and implements them.

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