Strategie - resonanz Dialogmarketing²

Strategy

Like our entire society, marketing and advertising are undergoing radical changes. The emphasis is no longer on single or integrated, on electronic or print, but rather on the convergence of media. The various channels of mass communication are being mixed and varied based on clients needs and preferences.

Classic advertising and mass media are losing their effectiveness, whereas dialog oriented advertising and targeted advertising are increasing.

This requires profound knowledge of the market and the relevant media. For this reason, we at Resonanz concentrate our efforts on what we know well and have learned over a decade of experience: dialog marketing directed at the business travel decisionmakers.